You’ve done the research and have decided you want to run a pay-per-click ad campaign to market your business. How do you write an ad that uses effective keywords?
Step1
Know the most relevant keywords and key phrases based on what your target customers look for on search engines.
Step2
Use your keyword in both the title and the body of the advertisement.
Step3
Describe your product or service as specifically as possible.
Step4
Use proven copywriting techniques in your ad. Make sure your ad answers a question or solves a problem your target has.
Step5
Design your ad for highly targeted traffic. Eliminate those who are not ready to commit to a purchase.
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