Banners, clickable ads that appear on Web sites, can generate new traffic to your site. Once you have created a banner, you're ready to advertise
Step1
Join a banner exchange, such as LinkExchange. With banner exchange programs, you place banners for other Web sites on your site, and your banner is placed on other sites. This service is usually free.
Step2
Create your own banner exchange with a Web site related to your business. For example, if your Web site sells bakeware, contact the Webmaster of a cooking site for a possible banner exchange.
Step3
Contact Web sites where you'd like to post a banner and ask for their advertising rates. Although you may not be able to afford banner space on a high-volume site such as Yahoo, smaller companies and start-ups typically offer more reasonable rates.
Step4
Offer your banner on your Web site. Many Web sites have a section called "Link to our Web site," offering a small banner and the code to insert in a Web page.
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